Whenever I see a link like this: http://www.iso-ne.com/mkts_billing/mkt_descriptions/index.html, I’m reminded of my K-12 English class when learning about subject pronouns (or somesubject thereabouts), “The I is understood!”. This basic grammar principle is similar for websites, except in this case I mean “index.htm”, “index.php” or “index.html”. I think it also works for home.htm and home.html, but test first!
Often, my presenters prefer to have the entire path of a link visible in our printed materials, but we have lots of subfolders in our CMS! It’s important to make it look nice, and that means removing any excess URL.
So, these three links will work, and they will take you to exactly the same place:
- http://www.iso-ne.com/mkts_billing/mkt_descriptions/ (I did not include “http://” in this example, but wordpress adds it back 🙂
Which would you rather see when you are reading? Which would you prefer to try and type?
So, when you are adding a hyperlink in, say, PowerPoint, you can remove the index.html from the end. Of course, if you do not like showing the full path of a URL, you can always change the Text to display to anything you so desire!
The way you post a link in some materials will have an impact on search engine optimization and SEO results. I do not have this concern, but if you do, I recommend you read this article: http://www.webmasterworld.com/google/4255317.htm.
If the word before “.htm” or “.html” is not index, this probably will not work (home is the only exception I’m aware of)! Likewise, if my file extension is not a common web-file extension (.htm, .html, .php), I cannot remove the file extension. For example, I cannot change these URLs:
(these are non-functional URLs; none will work)